WordPress Form to Airtable
Mirror every form submission into an Airtable base alongside your Google Sheet - direct from your WordPress server to the Airtable API. Free, built into the core plugin, no Zapier and no per-task fees. Mirroring alongside a Google Sheet is free; making it your only destination is the Primary Destinations add-on.
How SheetLinkWP connects forms to Airtable
SheetLink Forms writes submissions to Airtable through the Airtable REST API - a per-rule mirror that runs alongside your primary destination (usually Google Sheets), on the same retry pipeline. There is no middleware: data goes from your WordPress site straight to Airtable.
The Airtable destination is **free and built into the core plugin - no add-on required**. It works with every supported form plugin: 12 in core, 17 with the optional Integrations Bundle add-on.
Why teams pick it over Zapier:
- **$0 per submission** - no task metering, ever
- **Direct connection** - your data never passes through a third-party automation platform
- **Built-in retry** - failed writes retry automatically with exponential backoff
- **Native field mapping** - map form fields to your Airtable columns, or let matching names pass straight through
Getting started
- **Install SheetLink Forms** - free from WordPress.org; the Airtable destination is built in
- **Create an Airtable personal access token** with the `data.records:write` scope and access to your base
- **Enter the token, Base ID, and table name** under SheetLink -> Destinations -> Airtable
- **Map fields** (or leave empty - fields whose names match your Airtable columns pass through automatically)
- **Test** - a record appears in your base within seconds
Full walkthrough with troubleshooting: [Airtable Setup docs](/docs/airtable-setup).
What lands in Airtable
Each submission becomes a record in the table you choose. Text, email, and number fields map to matching Airtable field types; multi-value fields (checkbox groups) arrive JSON-encoded. Because the mirror runs after your primary delivery, Airtable can be the relational working copy while Google Sheets stays the flat archive - linked records, views, and interfaces on the Airtable side, timestamps and attribution on both.
Airtable vs. going through Zapier
A Zapier Starter plan meters every submission against a monthly task quota and adds a third party to your data path. SheetLink's Airtable destination has no quota, no per-task fee, and no middleman - and the same submission can simultaneously write to Google Sheets, mirror to Airtable, and (with the Multi-CRM Routing add-on) fan out to your CRM.
Frequently Asked Questions
Is the Airtable destination free?
Yes. It is built into the core plugin - no add-on required. The Integrations Bundle add-on is unrelated to destinations: it extends form-plugin coverage from 12 to 17.
Do I need Zapier or Make?
No. SheetLink writes to the Airtable REST API directly from your WordPress server. No middleware, no per-task fees.
Which form plugins does it work with?
All of them: the 12 core form plugins (Elementor Pro, Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Formidable, Ninja Forms, Forminator, Everest Forms, Beaver Builder, Divi, WS Form), plus 5 more with the Integrations Bundle.
Can a submission go to Airtable and Google Sheets at the same time?
Yes - that is exactly how the mirror works. Airtable delivery runs right after the primary delivery on the same retry pipeline.
Send WordPress Forms to Airtable
Direct to the Airtable API - free, built into the core plugin. No Zapier, no per-task fees.