The delivery pipeline is free. Pay only for the capabilities on top.
The core plugin is free forever. Pro is $79/year or $199 lifetime, Agency $199/year or $499 lifetime, and SheetLink Plus $29/month or $290/year, with a 14-day money-back guarantee on everything and no per-submission fees, ever.
Simple pricing, three tiers
Free is the full delivery pipeline on unlimited sites. Pro and Agency activate premium capabilities. SheetLink Plus is the monthly add-on for AI lead scoring and importing past entries, metered by one number.
Free
Unlimited sites
- All 12 form builders supported
- Unlimited submissions
- One-click Google Sheets connect
- Retry queue + delivery logs
- UTM & click-ID capture (gclid, fbclid, msclkid)
- Conditional routing
- GDPR tools & consent log
- Excel, Airtable & Notion mirror modes
Pro
or $199 lifetime · premium features active on 3 sites
- Everything in Free
- Two-Way Sync - sheet edits flow back into WordPress
- WooCommerce Sync - orders, customers & events
- 5 extra form builders (JetFormBuilder, Bricks, MetForm, Kali, HappyForms)
- Multi-Destination Routing - fan one submission out to several destinations, with priority order and fallback webhooks
- Multi-CRM Routing - HubSpot, Salesforce, Zoho, Pipedrive, Mailchimp & ActiveCampaign
- Import past entries - send the entries your form plugin already saved to your sheet
Agency
or $499 lifetime · premium features active on 25 sites
- Everything in Pro
- White-Label - your brand in every client dashboard
- Branded Reports
- Agency Dashboard - fleet view across client sites
- Admin Menu Visibility
SheetLink Plus
or $290/year · all your sites, and the monthly cap is the only limit
- AI Lead Scoring - 0-100 score + hot/warm/cold on every submission
- AI Analytics - trends, duplicates, churn risk, weekly digest
- Primary Destinations - Excel, Airtable or Notion as the sole destination
- Import past entries - send the entries your form plugin already saved to your sheet
- Includes 1,500 AI-processed submissions/month
- AI processing via OpenAI, or bring your own key
14-day money-back guarantee on everything. If it is not right for you, you get a full refund within 14 days, no questions asked.
Annual plans renew at the listed price with no teaser rates. Lifetime is one payment for permanent access, with updates included.
Pro and Agency features ship in SheetLink Pro, a separate plugin installed next to the free one, using the same licence key and settings. SheetLink Plus works with Free, Pro or Agency: its scoring and analytics are hosted services that work with the free plugin, and its Primary Destinations and Import past entries features run in SheetLink Pro, a free download for SheetLink Plus customers.
Compare plans
Everything each plan includes. SheetLink Plus is an add-on: it adds its column to Free, Pro or Agency.
| Feature | Free$0 | Pro$79/yr | Agency$199/yr | SheetLink Plus$29/mo |
|---|---|---|---|---|
| In every plan | ||||
| SitesFree runs anywhere; paid features switch on per activated site | Unlimited | 3 | 25 | Unlimited |
| Form builders | 12 | 17 | 17 | 12 |
| Unlimited submissions | Included | Included | Included | Included |
| One-click Google Sheets connect | Included | Included | Included | Included |
| Retry queue and delivery logs | Included | Included | Included | Included |
| UTM and click-ID capturegclid, fbclid, msclkid | Included | Included | Included | Included |
| Conditional routing | Included | Included | Included | Included |
| GDPR tools and consent log | Included | Included | Included | Included |
| Excel, Airtable and Notion copiesAlongside your sheet | Included | Included | Included | Included |
| Pro | ||||
| Import past entriesSend entries your form plugin already saved | Not included | Included | Included | Included |
| Two-Way SyncSheet edits flow back into WordPress | Not included | Included | Included | Not included |
| WooCommerce Sync | Not included | Included | Included | Not included |
| 5 extra form buildersJetFormBuilder, Bricks, MetForm, Kali, HappyForms | Not included | Included | Included | Not included |
| LearnDash, MemberPress and EDD events | Not included | Included | Included | Not included |
| Multi-Destination RoutingSeveral destinations at once, with fallback | Not included | Included | Included | Not included |
| Multi-CRM RoutingHubSpot, Salesforce, Zoho, Pipedrive, Mailchimp, ActiveCampaign | Not included | Included | Included | Not included |
| Agency | ||||
| White-Label | Not included | Not included | Included | Not included |
| Branded Reports | Not included | Not included | Included | Not included |
| Agency Dashboard | Not included | Not included | Included | Not included |
| Admin Menu Visibility | Not included | Not included | Included | Not included |
| SheetLink Plus | ||||
| AI Lead Scoring0-100 score and hot, warm or cold | Not included | Not included | Not included | Included |
| AI AnalyticsTrends, duplicates, churn risk, weekly digest | Not included | Not included | Not included | Included |
| Primary DestinationsExcel, Airtable or Notion as the main destination | Not included | Not included | Not included | Included |
| AI-processed submissions | Not included | Not included | Not included | 1,500/mo |
| Bring your own AI key | Not included | Not included | Not included | Included |
Lifetime prices: Pro $199, Agency $499. SheetLink Plus is also $290/year. Pro or Agency together with SheetLink Plus gets both columns.
Pricing questions
The details, plainly.
Is there really a free version with no feature gates on delivery?
Yes, and it stays that way. The free plugin on WordPress.org carries the complete delivery pipeline: all 12 form builders, unlimited submissions on unlimited sites, one-click Google Sheets connect, the retry queue, delivery logs, UTM and click-ID capture, conditional routing, GDPR tools, and free Excel, Airtable, and Notion mirror modes. Pro adds capabilities on top; it never takes anything away from Free.
How do the paid features arrive, and is there a hidden unlock in the free plugin?
No. The free plugin on WordPress.org contains no locked features at all. Paid features ship in SheetLink Pro, a separate plugin you download from this site and install next to the free one. Activate your licence key and the features appear on the same Features page, with the same settings and rules and nothing to reconfigure. See the SheetLink Pro page for install steps.
What does "3 activated sites" mean, and is Free limited by site count?
No. The free plugin runs on as many sites as you like, forever. The activation count on Pro and Agency is the number of sites where the premium features are switched on with your license key. You can move activations between sites from the customer portal at any time.
How is Multi-Destination Routing different from the conditional routing in Free?
Free routes each submission to one destination based on rules: form ID or field values decide which sheet or tab it lands in. Multi-Destination Routing fans a single submission out to several destinations at once, with priority ordering and fallback webhooks if a destination is down. Free picks a lane; Pro delivers to the whole set.
What counts as an AI-processed submission?
One distinct form submission run through AI Lead Scoring, counted once. Re-scores, retries, and the analytics that summarize already-scored submissions do not consume additional units. SheetLink Plus includes 1,500 AI-processed submissions per month across your whole account; past the cap, processing pauses and you can contact us to raise it. Importing past entries does not use this allowance.
Where does the AI processing happen?
Submission content is processed by OpenAI's models via the OpenRouter API gateway (routing pinned to OpenAI), with Google's Gemini API as an automatic failover. All three are listed as sub-processors in our privacy policy, and none of them train on your data. With BYOK on AI Analytics, processing runs on your own OpenAI or Gemini key instead. The core delivery pipeline never involves an AI provider.
Is SheetLink Plus limited by site count?
No. SheetLink Plus works across all your sites, and the 1,500 AI-processed submissions per month is the only limit.
Can I send form entries I collected before installing SheetLink?
Yes, with Import past entries in Pro, Agency and SheetLink Plus. It reads the entries your form plugin already saved and sends them through a rule to your sheet, oldest first, with their original dates, and never sends the same entry twice. It works with Gravity Forms, Fluent Forms, WPForms (paid versions), Formidable, Forminator, Ninja Forms, Elementor Pro, Everest Forms, WS Form, JetFormBuilder, Kali Forms, MetForm, and Contact Form 7 through Flamingo or CFDB7. Form plugins that only send emails, such as Divi and Beaver Builder, keep nothing to import.
Is there a money-back guarantee?
Yes. Every purchase (annual, lifetime, and SheetLink Plus) comes with a 14-day money-back guarantee. If SheetLink is not right for you, email support within 14 days and we will refund you in full, no questions asked.
What is the difference between annual and lifetime?
Annual renews yearly at the same price (there is no teaser discount that jumps later, because the renewal price is the listed price). Lifetime is a single payment for permanent access to that tier, including updates. Lifetime is priced at roughly 2.5x annual, so it pays for itself in the third year.
I bought a license or add-on under the old pricing. What happens to it?
Nothing changes. Every license and add-on sold under previous pricing keeps working exactly as purchased, with the same entitlements and the same activation flow, permanently. The new tiers apply to new purchases only.