WordPress Form to Email Marketing
Automatically add form submissions to Mailchimp, ActiveCampaign, ConvertKit, or any email platform - while keeping a clean record in Google Sheets.
Why connect WordPress forms to email marketing?
Every contact form submission is a potential subscriber. Every lead magnet download is a nurture opportunity. But manually adding form entries to your email list kills momentum - by the time you export, clean, and import, the lead has gone cold.
Automatic form-to-email-platform routing ensures every submission becomes a subscriber instantly. The lead gets their welcome email within minutes of submitting, while your brand is still top of mind.
How SheetLinkWP connects forms to email platforms
SheetLinkWP takes a two-layer approach:
**Layer 1: Google Sheets (always)** Every form submission goes to Google Sheets as your master record. This gives you a backup, a clean data source for analysis, and a place to enrich leads before they enter your email platform.
**Layer 2: Email platform (via CRM Fan-Out)** The CRM Fan-Out addon simultaneously sends the submission to your email marketing platform. Supported platforms include Mailchimp (add to list/segment), ActiveCampaign (add contact, trigger automation), ConvertKit (add subscriber, apply tag), and more.
This dual-layer approach means you never lose a lead - even if your email platform has an API issue, the data is safe in Google Sheets.
Supported email marketing platforms
Through CRM Fan-Out: - **Mailchimp** - Add subscribers to lists and segments, pass merge fields - **ActiveCampaign** - Create contacts, trigger automations, apply tags - **ConvertKit** - Add subscribers, apply tags, trigger sequences - **Drip** - Create subscribers with custom fields and tags - **Sendinblue (Brevo)** - Add contacts to lists
Through Google Sheets (any platform with a Sheets integration): - Virtually any email platform that supports Google Sheets import or Zapier-from-Sheets
Getting started
- **Set up SheetLink Forms** with Google Sheets as the base connection
- **Add CRM Fan-Out** ($29/mo) to enable simultaneous email platform delivery
- **Connect your email platform** - API key or OAuth in SheetLink > CRM Fan-Out
- **Map form fields** - email, first name, last name → email platform fields
- **Set tags or segments** - optionally tag subscribers based on which form they submitted or field values
- **Test** - submit a form and verify the subscriber appears in your email platform
Frequently Asked Questions
Can I add form submissions to Mailchimp automatically?
Yes. SheetLinkWP's CRM Fan-Out addon connects to Mailchimp and can add subscribers to specific lists or segments based on which form was submitted.
What if someone submits a form but is already on my email list?
CRM Fan-Out checks for existing subscribers before creating duplicates. Existing subscribers are updated with new data rather than duplicated.
Can I tag subscribers based on form data?
Yes. You can map form fields or form IDs to tags in your email platform. For example, submissions from a pricing page form can be tagged as 'pricing-inquiry'.
Do I need both SheetLinkWP and CRM Fan-Out?
The base SheetLink Forms plugin sends to Google Sheets. CRM Fan-Out ($29/mo addon) adds simultaneous delivery to email marketing platforms.
Auto-Subscribe WordPress Form Leads to Your Email Platform
Google Sheets + email marketing delivery. No per-subscriber fees.