Glossary
Plain-English definitions for 53 terms across WordPress forms, Google Sheets, CRMs, webhooks, and data privacy.
A
A/B Testing
The controlled experiment that tells you which variant actually converts better.
Read definition →Agency Dashboard
A central console for managing form-to-Sheets delivery across many client WordPress sites.
Read definition →AI Analytics
When machine learning writes the weekly report instead of you.
Read definition →API Key
A simple bearer token - and why SheetLink Forms uses a license key model for plugin activation.
Read definition →C
Conditional Logic
The form-builder feature that asks different questions based on earlier answers - and how SheetLink routes on the answers.
Read definition →Conditional Routing
Sending each submission to the right sheet, CRM, or inbox based on its content.
Read definition →Consent (data)
The user's informed permission to process their data - and how to capture it properly.
Read definition →CRM
The system that holds your customer relationships - and when a Google Sheet is enough.
Read definition →CSRF
A classic web vulnerability - and how WordPress nonces and SheetLink Forms protect against it.
Read definition →D
E
F
G
GCLID
The Google Ads click token that makes offline conversion tracking possible.
Read definition →GDPR
The European data protection regulation that reshaped how websites handle form data.
Read definition →Google Apps Script
A JavaScript runtime inside your Google account - and the reason SheetLink Forms can talk to Sheets without a middleware service.
Read definition →Google Sheets API
The REST endpoint for programmatic Sheets access - and how SheetLink Forms' one-click connect uses it.
Read definition →I
Idempotency
The property that lets you retry safely - same result whether you run it once or a hundred times.
Read definition →Input Validation
The first line of defense against bad data, injection attacks, and silent corruption.
Read definition →IP Lock
A per-license session setting that reduces the blast radius of a stolen session cookie - especially useful for agencies on a static office or VPN IP.
Read definition →L
Large Language Model
The technology behind ChatGPT - and how SheetLinkWP uses it to score leads and summarize form data.
Read definition →Lead Scoring
The practice of ranking prospects so your sales team calls the hot ones first.
Read definition →License Key
The string that activates SheetLink Pro and the hosted services - and how seat limits, activations, and renewals work.
Read definition →M
Magic Link
The passwordless sign-in pattern SheetLinkWP uses for sheetlinkwp.com/account/ - more secure than passwords, simpler than OAuth.
Read definition →Marketing Attribution
The practice of assigning revenue credit to marketing touchpoints - and how form-to-Sheets data powers it.
Read definition →Multi-CRM Routing
The pattern of delivering one form submission to multiple CRMs at once - and the SheetLink add-on that does it.
Read definition →Multi-Node Routing
Delivering one submission to multiple sheets simultaneously - the franchise and agency pattern.
Read definition →N
O
P
R
Re-authentication
Asking for a fresh 6-digit email code before irreversible actions - even if the user is already signed in. Also called step-up auth.
Read definition →REST API
The dominant web-service style - resources, HTTP verbs, JSON bodies.
Read definition →Retry Queue
The safety net that keeps form submissions from disappearing when Google Sheets has a bad day.
Read definition →S
Sales Pipeline
The stages a prospect moves through before becoming a customer - visualized as a funnel.
Read definition →Sanitization
The practice of cleaning untrusted data so it cannot break your system.
Read definition →Schema
A formal description of data shape - whether for databases, APIs, or SEO structured data.
Read definition →Seat
The unit of license consumption in SaaS pricing - and how SheetLink Forms counts WordPress sites.
Read definition →SQL Injection
The most iconic web vulnerability - and why prepared statements killed it.
Read definition →SSRF
The vulnerability behind the 2019 Capital One breach - and how webhook integrations can avoid it.
Read definition →T
U
W
Webhook
A plain-English definition plus how SheetLink Forms uses webhooks to push WordPress submissions to Google Sheets in real time.
Read definition →White-Label
Rebranding a tool as your own - the feature that lets agencies deliver Sheets automation under their own name.
Read definition →WordPress Multisite
A single WordPress installation serving many sites - and how SheetLink Forms handles it.
Read definition →Put the concepts to work
The core plugin is free. Lifetime licenses from $199 - one payment, no recurring fees.