Common challenges in Events & Conferences
Event teams are temporary - they need a shared workspace fast
A conference production team of 10 people does not want to stand up a full CRM for a single event. A shared Google Sheet per event is the natural workspace - easy to share with speakers, sponsors, and volunteers as needed.
Multiple form types per event, all needing separate workflows
Registrations, speaker applications, sponsor inquiries, and attendee Q&A all belong in separate sheets with separate owners. Conditional routing handles this in one plugin install.
Post-event attribution drives next year's budget
UTM capture at registration tells you which ads actually filled seats, not just which ones drove clicks.
Recommended stack for Events & Conferences
- Form plugin: Gravity Forms (for speaker apps) or WPForms (for simpler registration)
- Add-on: Conditional Routing: Separate sheets for registration, speakers, sponsors, Q&A
- Add-on: Multi-Node Routing: For multi-event series with shared infrastructure
- Add-on: AI Analytics: Post-event brief on attribution performance
Example Sheet columns
A starting column layout that covers most events & conferences workflows:
Real-world example
A 500-attendee annual tech conference runs its registration through WordPress. SheetLink routes registrations to one sheet, speaker applications to another, sponsor inquiries to a third. Volunteer staff have view access to the registration sheet for check-in. The program committee works the speaker-applications sheet with a 'Decision' column. Post-event, the organizer pulls an attribution report showing registrations by UTM campaign.