SheetLinkWP vs Make (Integromat)
Last updated: March 2026
Purpose-built WordPress plugin vs visual automation platform
TL;DR - SheetLinkWP vs Make (Integromat)
SheetLinkWP is a self-hosted WordPress plugin purpose-built for one job: sending WordPress data to Google Sheets. It uses a Google Apps Script web app as the receiving endpoint -- your WordPress server sends submissions directly to Google in a single HTTPS hop, with no middleware or third-party cloud servers in between. Make Make (rebranded from Integromat in 2022) is a general-purpose visual automation platform that connects 3,000+ apps through drag-and-drop scenarios. Choose SheetLinkWP for a purpose-built WordPress-to-Google-Sheets solution with one-time pricing and no per-submission fees. Choose Make if choose make if you need to connect multiple non-wordpress apps together, you want a visual workflow builder with complex branching and loops, your form volume is under 500 submissions/month and the free tier covers your needs, wordpress-to-sheets is just one small piece of a larger automation stack, or you are already invested in make's ecosystem.
About Make
Make (formerly Integromat) is a widely used visual automation platform that connects hundreds of apps through customizable workflows. It is popular with businesses that need complex, multi-step automations across many different services.
SheetLinkWP focuses specifically on WordPress form workflows and Google Sheets integrations, offering a purpose-built solution for WordPress-focused teams.
Quick Overview
SheetLinkWP
SheetLinkWP is a self-hosted WordPress plugin purpose-built for one job: sending WordPress data to Google Sheets. It uses a Google Apps Script web app as the receiving endpoint -- your WordPress server sends submissions directly to Google in a single HTTPS hop, with no middleware or third-party cloud servers in between. The core plugin covers the full WP-to-Sheets delivery pipeline with no per-submission fees.
Make
Make (rebranded from Integromat in 2022) is a general-purpose visual automation platform that connects 3,000+ apps through drag-and-drop scenarios. You build workflows by linking modules together on a visual canvas. Make charges by credits -- each module action counts as one credit. A simple WordPress-to-Sheets scenario uses 2-3 credits per submission. Free tier: 1,000 credits/month; paid plans from ~$9-$11/mo.
Feature-by-Feature Comparison
Side-by-side breakdown of capabilities, pricing, and support.
| Make | SheetLinkWP | |
|---|---|---|
| WordPress form to Sheets | Via scenario (webhook or WP module) | Built-in (all 7 form plugins) |
| Per-submission cost | 2-5 credits per submission | None (flat rate) |
| Visual workflow builder | Drag-and-drop canvas | Not available |
| App integrations | 3,000+ apps | WordPress + Google Sheets + CRMs |
| Complex branching logic | Full branching, loops, error handlers | Conditional routing (field-based) |
| Retry queue (zero-drop) | Automatic retries in scenarios | Built-in, local on WP server |
| UTM / IP enrichment | Requires custom modules | Built-in, automatic |
| GCLID / fbclid / msclkid tracking | Manual configuration | CRM add-on |
| AI lead scoring | Requires OpenAI module + custom scenario | Add-on ($29/mo) |
| AI analytics (trend insights) | Not built-in | Add-on ($39/mo) |
| CRM connectors | Native modules (uses credits) | Add-on ($49/mo) |
| Slack / Email notifications | Native modules (uses credits) | Fan-Out Plan ($19/mo) |
| WooCommerce sync | Via WooCommerce module (uses credits) | Add-on ($29/mo) |
| White-label branding | Not available | Add-on ($49/mo) |
| WordPress Multisite support | Separate webhooks per site | Built-in |
| Data stays on your servers | Data passes through Make's cloud | Core sync is WP to Google direct |
| GDPR compliance tools | Data processing agreement available | Built-in |
| Non-WordPress triggers | Any app as trigger | WordPress only |
| Free tier available | Yes - 1,000 credits/mo | Yes (full core included) |
| Core features limited on free tier? | 1,000 credits/mo, 2 scenarios | No - full delivery pipeline |
Pros & Cons
Honest strengths and weaknesses of each option.
SheetLinkWP
Strengths
- Full core delivery pipeline included with no per-submission fees
- Lifetime deals from $39 (5 sites) with no annual renewals
- All 7 major WordPress form plugins supported in every license tier
- Data goes directly from WordPress to Google Sheets with no third-party cloud servers in between
- Retry queue with automatic retries helps prevent lost submissions
- UTM parameters, IP geolocation, and ad-click IDs captured automatically
- AI lead scoring and analytics are available as an add-on with minimal setup
- Costs are predictable with no surprise bills when traffic spikes
Limitations
- WordPress-only -- cannot automate non-WordPress triggers or apps outside the WP ecosystem
- No visual workflow builder -- configuration is form-based, not drag-and-drop
- Limited to Google Sheets as the spreadsheet destination
- Advanced features (AI, fan-out, WooCommerce, CRM) require monthly add-ons
- Cannot replicate Make's complex branching, looping, or multi-step logic
- Newer product with a smaller user base than Make
Make
Strengths
- Excellent visual scenario builder -- best-in-class for designing multi-step workflows
- Connects 3,000+ apps, not just WordPress and Google Sheets
- More affordable than Zapier for comparable workloads
- Free tier with 1,000 credits/month is genuinely usable for low-volume sites
- Handles complex branching, loops, iterators, and error handling elegantly
- Built-in CRM, email, Slack, and database modules
- Platform-agnostic -- works with any trigger source, not just WordPress
Limitations
- Per-credit pricing means costs scale with submission volume
- A single WordPress-to-Sheets submission uses 2-5 credits depending on complexity
- Ongoing subscription with no lifetime option
- Data passes through Make's cloud servers, adding a third-party data processor
- No built-in UTM or IP enrichment -- requires custom modules
- No WordPress-native retry queue
- Free tier limited to 2 active scenarios and 5-minute minimum polling interval
The Verdict
Choose Make if…
Choose Make if you need to connect multiple non-WordPress apps together, you want a visual workflow builder with complex branching and loops, your form volume is under 500 submissions/month and the free tier covers your needs, WordPress-to-Sheets is just one small piece of a larger automation stack, or you are already invested in Make's ecosystem.
Choose SheetLinkWP if…
Choose SheetLinkWP if your primary use case is WordPress forms to Google Sheets and you want the simplest, cheapest solution. The free core plugin handles this with no limits. Choose it for zero cost core delivery, automatic UTM/IP/ad-click enrichment, data traveling directly from WordPress to Google without passing through third-party servers, AI lead scoring or analytics, or agency features like white-label branding and multisite support.
Frequently Asked Questions
Can I use both Make and SheetLinkWP?
Yes. Many agencies use SheetLinkWP for the repetitive, high-volume WordPress-to-Sheets pipeline (where per-credit pricing hurts), and Make for the complex, cross-platform workflows that connect non-WordPress services.
Is Make cheaper than Zapier?
Generally yes. Make charges per credit (operation) rather than per task, and credits tend to cost less than Zapier tasks for comparable workloads. However, both use volume-based pricing that scales with usage.
Does SheetLinkWP have per-submission fees?
No. SheetLinkWP's core plugin is free with no submission metering. Lifetime deals from $39 unlock add-on features. Google's own Apps Script quotas are the only limit on the free core.
Ready to stop paying per credit?
Lifetime licenses start at $39 - one payment, no recurring fees.