Definition
Conditional routing is the practice of directing form submissions to different destinations based on the content of the submission itself. A multi-brand agency might route a form submission to brand A's Sheet if utm_source contains brandA, and brand B's Sheet otherwise. An enterprise sales form might send high-value leads directly to the AE Slack channel and everything else to a shared MDR inbox.
Conditional routing can happen at three layers: inside the form builder (show only the fields needed), at the form-to-Sheets bridge (choose which Sheet or Sheet tab receives the row), and downstream (choose which CRM, Slack channel, or email address to fan out to). Each layer contributes to keeping submissions organized and the right eyes on the right leads.
How SheetLinkWP relates to Conditional Routing
SheetLink Forms Conditional Routing lets you write simple if/then rules against submission fields: if budget > 10000 send to sheet "Enterprise", else send to sheet "SMB". If country = "Germany" fan out to the EU-support Slack channel. Rules are evaluated in order and can chain actions (change sheet AND notify Slack AND tag in HubSpot). The rule editor is in SheetLink > Routing.